The Exclusive and Intimate Concert Series Will Visit
Los Angeles, Dallas, and Miami

With Official Sponsors BMW of North America, Colgate® Optic White®, McDonald’s®,
and Post® Consumer Brands

MIAMI (Aug. 23, 2016)  —The lineup for The Latin Recording Academy®‘s 2016 Latin GRAMMY® Acoustic Sessions will feature headline performances by five-time Latin GRAMMY winners Jesse & Joy, two-time Latin GRAMMY-winning duo Sin Bandera, and Latin pop trailblazer Gloria Trevi. An exclusive by invitation-only concert series, Latin GRAMMY Acoustic Sessions give guests an up-close-and-personal experience with some of today’s most talented Latin musicians.

“These exclusive events pave the way towards The Biggest Night in Latin Music® while allowing Latin music fans to celebrate together, in a true intimate setting, with some of today’s most esteemed artists,” said Gabriel Abaroa Jr. President/CEO of The Latin Recording Academy. “As the Session series enters its sixth year, we couldn’t be more proud and excited to continue to bridge the relationship between artists and Latin music fans. Commencing this year’s Latin GRAMMY season, we look forward to celebrating Latin music along with these gracious and talented musicians. With a new Acoustic Sessions partner, Stryd, I’m sure we can expect to experience some remarkable concerts.”

“We’re extremely excited about our new partnership with The Latin Recording Academy, and we look forward to bringing the best in Latin entertainment to top U.S. Hispanic markets across the country with this year’s Latin GRAMMY Acoustic Sessions tour,” said Marco Sagrera, principal of Stryd. “This year’s star-studded lineup of performers—and the continued support of sponsors— is a testament to this signature platform that offers unique and immersive musical experiences.”

Nominations for the 17th Annual Latin GRAMMY Awards® will be announced the morning of Wednesday, Sept. 21. Later that evening, Sin Bandera and opening artist, Mexican singer and actor Carlos Rivera, will formally launch the 2016 Acoustic Sessions series in Los Angeles. Keeping the excitement going, Trevi will take the Acoustic Sessions stage in Dallas on Oct. 12 and Jesse & Joy along with opening act, Colombian singer/songwriter Manuel Medrano, will close out the series on Oct. 25.

For the fourth year in a row, McDonald’s is committed to celebrating Hispanic culture and heritage through its support of the Latin music industry and up-and- coming talent.  As part of its All Day Breakfast campaign, McDonald’s sponsorship of the Latin GRAMMY Acoustic Sessions is one way McDonald’s is celebrating and supporting Latin music fans. Colgate® Optic White® also has renewed its sponsorship of the Los Angeles edition of the Latin GRAMMY Acoustic Sessions and will make Latin music fans smile by bringing them closer to music stars through in-store promotions offering the opportunity to win tickets and artist meet-and-greets. Additionally, BMW partners with The Latin Recording Academy for the first time as an Acoustic Sessions series-wide partner to bring the luxurious driving experience to artists and guests alike. Finally, Post® Consumer Brands has joined as a sponsor in Miami and will bring the gift of music to fans through a VIP experience giveaway.

The Latin GRAMMY Acoustic Sessions are part of the Road To The Latin GRAMMYsTM, which culminates with The Biggest Night in Latin Music. The 17th Annual Latin GRAMMY Awards will broadcast live from  T-Mobile Arena in Las Vegas on Nov. 17 from 8–11 p.m. ET/PT (7 p.m. Central) on Univision.

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