New Diwali Market will offer a one-of-a-kind destination in celebration of the Hindu holiday from October 17 to October 20, 2019 in support of Seva Food Bank

MISSISSAUGA, Oct. 8, 2019 – From October 17 to October 20, 2019, Culture Market Co., a growing events production company focused on creating culturally-inspired events and expos celebrating ethnic customs and traditions, will host the first-ever Diwali Market at Square One. The market is being held in support of Seva Food Bank, a not-for-profit organization in Mississauga that provides safe, nutritious, and culturally appropriate food to low-income families.

The Diwali Market will bring the Festival of Lights to life by creating a one-of-a-kind destination where visitors will enjoy a sampling of the food, fashion, beauty, dance, and traditions of Diwali. To underscore the spirit of giving associated with Diwali, attendees are asked to donate a non-perishable food item to Seva Food Bank upon entering the market to help build stock for the coming winter season.

“Culture Market Co. is dedicated to driving meaningful connections through culture and we are thrilled to be hosting Square One’s first Diwali Market in support of Seva Food Bank,” said Anita Saini, founder of Culture Market Co. “Drawing from my upbringing as a first-generation Canadian in a Hindu household, my aim with this market is to deliver an immersive, fun, and interactive Diwali celebration that showcases customs and traditions that shoppers will truly enjoy. We hope that the market sparks giving and generosity in the community, underscoring the spreading of light that Diwali is known for.”

“Square One is committed to creating exceptional, first-of-its-kind experiences for our guests and we are thrilled to host our first-ever Diwali Market and bring another innovative, meaningful moment to the shopping centre,” said Catherine Llagas, Specialty Leasing Manager, Square One Shopping Centre. “Diwali is a celebratory time of year and it is important for us to embrace the rich cultural
narrative of our community and bring the Festival of Lights to Mississauga.”

The Diwali Market will be held on Level Two inside Square One, across from H&M.