Lavazza Drive-In Film Festival Set to Launch in Toronto July 20th
ICFF, presented by IC Savings, is teaming up with multicultural media company CHIN Radio/TV, in partnership with Ontario Place and the Embassy of Italy in Ottawa, to launch the all new “Lavazza Drive-In Film Festival”. This exciting event, presented in collaboration with Rogers Communications and Christie Digital, will offer Canadians an opportunity to reintegrate into the social society we once enjoyed, while remaining physically distanced. The international film series, running from July 20th through July 31st, will feature a thoughtfully curated selection of works from some of the countries most affected by the global health crisis, and will revamp the most classic movie-going experience, transforming it into a contemporary film festival.
A different nation will be represented each night at Ontario Place, including France, Spain, China, Russia, the US, the UK, Brazil, India and Canada, with a special “Focus on Italy” series, presented in collaboration with the Istituto Italiano di Cultura a Toronto. A portion of ticket sales will go directly to the Canadian Red Cross to assist with COVID-19 relief efforts.
After months of isolation, this event will provide Canadians the perfect opportunity to engage with the community once again, in a safe and physically-distanced manner. While restrictions may remain in place, the Lavazza Drive-In Film Festival offers families a safe and comfortable entertainment experience, as we navigate our new social reality. To eliminate concerns over large crowds at concession stands during the event, the Festival has partnered with sponsor Pizza Nova to design a tailored app which offers contactless delivery of snacks directly to vehicles.
Every evening, the audio of the presentation and the film will be broadcast live on Radio CHIN, which can be found on the AM channel 1540. “In a moment when people are keen to re-connect with their neighbours and friends and be social again after months of physical distancing, we’re bringing the bright soul and energy of CHIN Radio to Ontario Place and providing a safe environment where audiences will feel that collective enjoyment that the cinema experience has always given us,” says Lenny Lombardi, President of CHIN Radio.
The arts and entertainment industries have been among the hardest hit throughout this pandemic, with many major events and large public gatherings forced to be cancelled this year. “The desire to bring people together through the celebration of arts and culture is in our blood. We want to show that Canadians are strong, resilient and compassionate, at a time when the world needs it most,” says ICFF Co-Founder and Artistic Director, Cristiano de Florentiis.
“I have always strongly supported the ICFF’s initiatives, and the solution of a Drive-In Film Festival, which will allow patrons to keep their usual summer appointment with Italian cinema while at the same time maintaining maximum safety, convinced me immediately,” affirmed Italian Ambassador to Canada, Claudio Taffuri. “Initiatives like this one are what we really need. Even at a time when we are required to remain distanced, we did not want to give up, we did not want to lose contact, and we explored new solutions and new ways to share our cinema culture with our Canadian friends.”
The initiative will also be part of an important campaign aimed at bringing tourists and travellers back to Italy. During the Lavazza Drive-In Film Festival, audience members will enjoy a short film depicting the beauty and culture Italy has to offer, and the profound emotions that can only be experienced during a trip to the nation. Following the Toronto event, a continuation of the Focus on Italy series will take place in the city of Vaughan. Italians in Canada have banded together in this difficult time in a powerful show of support, and this event is an opportunity to celebrate the strength and resilience of this community. A portion of ticket sales will go to support AiutiAMO l’Italia, an initiative launched by the Italian Embassy in collaboration with the Canadian Red Cross. The campaign aims to assist the Italian Red Cross in their efforts to combat COVID-19.
“Lavazza is very proud to support this wonderful initiative which will bring Toronto together again to be entertained by a great selection of great movies from around the world!” says Andrea Chiaramello, head of Lavazza in Canada.
“We are proud to partner with the Italian Contemporary Film Festival to bring curated movies from around the world to Canadians,” says Drew Stevenson, VP & GM of Connected Home Marketing at Rogers. “Now more than ever, it’s important that we come together in innovative and safe ways to tell stories that matter to our communities and keeps us connected.”
Each evening of the Festival, a feature film will be preceded by live and live-streamed interviews and Question & Answer sessions with actors and directors, as well as short film presentations. The full programming schedule will be announced in the coming days. Visit www.icff.ca or call 416-893-3966 for ticket information.