Cook-off Featuring Celebrity Chef Ajay Chopra of Mumbai and Ajay Chopra of Winnipeg, Canada
SHER FLour Mills and MDH Spices, proudly present an exciting special COVID Cook-off,
continents apart. India’s world famous Master Chef, the Big Daddy, Mumbai’s Ajay Chopra
and from Canada, his namesake from Winnipeg, local entrepreneur, Ajay Chopra join up for a
very special Live Cookoff on Saturday, October 17 on Instagram.
Chef Chopra will present his signature recipe of Butter chicken Live which is a favourite cuisine
across the globe.
“Ajay Chopra from Winnipeg and I connected online, and I was thrilled to learn that I had a
Canadian namesake. The Canadian Chopra is a successful community-minded entrepreneur
with connections to politics and business. We started chatting, and I really appreciated his
warmth and his zaniness. We decided that a Cookoff with my namesake would be fun and cool,
while allowing me to introduce my fans to Canada. And it will create a larger audience for my
signature dish of Butter Chicken,” says Chef Ajay Chopra of Mumbai, India.
“It’s a great honour and gift to collaborate for this rare online cooking lesson with India’s leading
Celebrity Chef, my namesake and a wonderful person with whom I’ve forged a friendship. In
this Live Instagram session, we will be cooking butter chicken from scratch together for viewers
to follow and learn. Our goal is to create a diversion during these challenging times,” says Ajay
Chopra from Winnipeg, Canada.
Sponsors SHER & MDH are excited to support this first of a kind cooking venture, bringing two
“Butter Chicken is a staple of Indian cuisine, and we felt this was an amazing concept to bring to
people Live while learning direct from a master chef and my friend Ajay Chopra. We are proud
to sponsor this very unique and rare special COVID cookoff,” says Hari Brar, CEO, SHER Flour
The event is further supported by Growing Pathways to Immigration and also by Imagebuilderz,
Canada’s foremost PR experts, who will be Media partners for this unique event.
“We are delighted to come on board as a media partner and look forward to the culinary
experience and partnership between Canada’s Ajay Chopra and India’s Ajay Chopra,” says
Renu Mehta, CEO, Imagebuilderz in Toronto.
The event takes place Live on Instagram. Tune in next Saturday, October 17, Live from
Mumbai 8:30 IST, Winnipeg 10 AM EST and Toronto 11 AM EST.
About Chef Ajay Chopra in Mumbai
Chef Ajay Chopra is an acclaimed culinarian and his love and passion for food has seen him
grow as a modern Indian Chef. Based in Mumbai, his conviction and diligence has conferred
him as one of the most celebrated chefs in the Indian television and food industry.
About Ajay Chopra in Winnipeg
Ajay Chopra has a passion for public and government relations that grew from a series of
internships while still a student, first at the Canadian Embassy in Paris and then at the Canadian
High Commission in London, England. With expertise primarily in the mining and IT
Procurement sectors, he also assists clients across a wide range of industries with their
advocacy, media relations, fundraising, event and communications needs. Driven by a strong
work ethic, he provides solution-oriented strategies that create mutually beneficial collaborations
for clients and their target audience. Join him Live on Instagram at: