GRAMMY nominated rapper and singer-songwriter Raja Kumari has unveiled her brand-new single titled ‘Firestarter’, released via Mass Appeal India in partnership with leading American record label Capitol Records. The premier follows hot on the heels of her participation in the Amy Winehouse Live Stream Benefit.
The Indo-American music trailblazer who has a knack for assembling star-studded, surefire gems in her productions ensures her that her spanking new release is no exception to the list. “Firestarter” is produced by the Indian film industry’s frontrunning music director Aditya Dev. The record mixes trap beats with Indian classical music, continuing Raja’s mission to trailblaze a musical connection between the East and the West. The “Firestarter” video is directed by MTV VMA 2020 titleholder Michael Garcia.
Born in California to Indian parents who emigrated to the U.S. in the 1970s, Kumari (real name: Svetha Rao) has been on a relentless mission is to create art that blends her Indian roots with her American upbringing, with standout tracks that fuse the rhythms she absorbed as a trained classical Indian dancer with her passion for hip-hop.
A follow-up to her well-received recent singles ‘US’ and ‘Rani Cypher’, the multi-platinum hip hop mogul whose moniker implies ‘Daughter Of The King’, unapologetically reclaims the throne. Recorded in the thick of the pandemic, ‘Firestarter’ reinforces how Kumari has galvanized popular music by belting grandiose vocal runs of self-love, inclusivity, and gender equality. Kumari’s unswerving alchemy has earned her a plum position as a powerful female voice in the modern hip-hop landscape, and ‘Firestarter’ reminds us that she’s conquering regardless of those who try to censor her artistry.
Speaking about her new release Raja Kumari expands, “After the last 16 months that we spent in the pandemic it was important for me to put out something that represented what I was going through. I just love how universal the record is and how it’s for everyone. The song represents being reborn and rising from the ashes like a phoenix and the need to constantly reinvent yourself and not being fearful about it. This is my 25th music video and I have accepted now that it’s my job to make these visual pieces of musical art. It’s been almost two years since I’ve been on the set, specifically for my own independent music video, where it’s about the fashion and the production. This is the first time that I didn’t take the whole creation process too seriously as I wanted it to be fun and free flowing.”