Breakfast Club of Canada kicks-off its Back-to-School campaign & is appealing to your generosity!

Breakfast Club of Canada appeals to the generosity of Canadians to meet increasing demands and reach as many children as possible
Children shouldn’t have to start their day hungry

Breakfast Club of Canada kicks-off its Back-to-School campaign and is appealing to the generosity of its partners and Canadians everywhere to ensure it can continue to reach the considerable number of children that have benefitted from these programs over the past year. The Club currently supports over 490 programs and reaches 69,383 children each day in the province. This represents a 69% increase in attendance for breakfast programs in Quebec compared to the previous year. Due to the pandemic, more children are at risk of going to school on an empty stomach, which is reflected in the increased program attendance.

“While a return to a new normal is slowly approaching, the effects of the pandemic are still very present,” explained Tommy Kulczyk, General Manager of Breakfast Club of Canada. “We have seen an increase in attendance in programs across the country and we need to be able to continue to sustain the increasing demands. The Club’s objective is to reach more and more children each day and this crucial funding will help us move forward.”

Breakfast Club of Canada is raising awareness and funds to able to deliver breakfast programs in innovative and collaborative ways, no matter what Back-to-School looks like in each province. Based on recent data, nearly 2 million children are at risk of starting their day hungry. This represents 1 in 3 children who are at risk if going to school on an empty stomach every morning.

“This is a time of year that should excite students and families across the country, not leave them feeling concerned about their nutrition,” declared Judith Barry, Co-Founder, Director of Impact and Provincial & Territorial Government Relations at Breakfast Club of Canada. “We have a responsibility to come together to ensure that hunger does not prevent any child from learning and succeeding. It only takes $2 to provide a nutritious breakfast to a child in an academic setting. Any type of donation, big or small, can have a significant impact for youth across the country.”

Support the cause in style

As part of this year’s campaign, the Club has designed limited edition merchandise to raise additional funds. An online pop-up shop will launch on September 8 at 10 a.m., with a limited number of hoodies to be sold. This is an opportunity join Club ambassadors like Laurent Paquin and Benoît Gagnon and add a stylish item to your wardrobe and raise awareness about the cause, with the profits being used to help children across the country start their day off the right way.

“As a longstanding ambassador and a father, it is important for me to not only support the Club’s mission but to also help generate awareness about child food insecurity,” stated Benoît Gagnon, Radio host and BCC ambassador. “What better way to show your support for the cause than by wearing it! We can all be ambassadors for this campaign and together, help children start their day the right way.”

In addition to making a purchase from the online store, there are other ways people can contribute to this campaign:

Text message: Text CLUB to 20222

For more information about Breakfast Club of Canada’s Back-to-School campaign: Back to School 2021

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