The Hershey Company is proud to recognize, honor and uplift women and girls this month through activations around the world in celebration of Women’s History Month (March) and International Women’s Day (March 8). As the world’s Top Female-Friendly Company, Hershey is committed to continuing its efforts in 2022 to advance gender equity with meaningful partnerships, celebratory packaging and global storytelling efforts.
“When women are empowered, they lift their communities with them,” said Alicia Petross, Chief Diversity Officer of The Hershey Company. “Our global programing for International Women’s Day and Women’s History Month helps us celebrate and highlight how powerful female entrepreneurs, business owners and role models can be within their community. We strive to showcase the power of women both within our company and in the world and give them a platform to keep achieving greatness.”
Celebrating Women & Girls in the U.S.
To mark the milestone, Hershey released limited-edition packaging on its iconic Hershey’s Milk Chocolate Bars that recognize the central role women and girls play in all of our lives. The packaging serves as a reminder to celebrate the impact that women and girls make and encourages amplification on social media using the hashtag #CelebrateSHE. The full-sized bars are available nationally through May while supplies last.
In the U.S., The Hershey Company has donated $150,000 to Girls on the Run, a U.S. based nonprofit organization with a mission focused on supporting, empowering, and inspiring girls to realize their limitless potential. This donation will help to further advance Girls on the Run’s program delivery, support and expansion, including financial assistance so that any girl has access to participate. Through a council network of 175 local councils serving all 50 states and Ottawa, Canada, Girls on the Run offers fun and inclusive lessons designed to meet the unique needs of each girl, no matter her circumstances, ability or background. For over 25 years, Girls on the Run has ignited confidence and purpose to support girls when they need it most proudly serving over 2 million girls and counting.
Recognizing Women on a Global Stage
This year, The Hershey Company’s award-winning #HerSHE campaign, which originated in Brazil in 2020, will be activated in seven international markets, aimed at making the invisible woman visible. Brazil, Canada, India, Mexico, Philippines, and Saudi Arabia will transform the iconic Hershey’s Milk Chocolate Bar wrapper into a celebration of cultural female icons in each country, their accomplishments, and the impact they’ve made in their respective countries.
To further extend women-forward storytelling, Hershey has donated $100,000 and is partnering with Girl Up, a nonprofit committed to advancing girls’ skills, rights, and opportunities to be leaders, to amplify the voices of girls and women who are making a difference around the world on digital and social platforms. Founded by the United Nations Foundation in 2010, Girl Up’s leadership development programs have impacted more than 125,000 girls through 5,000 Clubs in 130 countries and all 50 U.S. states, inspiring a generation of girls to be a force for gender equality and social change.
To unveil this campaign, Hershey India is also launching a rap anthem with the renowned Raja Kumari – leading rap artist who has contributed to several philanthropic activities through her artistic performances. She is an icon of women empowerment, thus making for a strong voice for the #HERSHE campaign. The anthem also features Meba Ofilia, one of the few women artists who is changing India’s hip hop scene.