Annual Walmart Canada campaign raises over $4.2 million for Canadian Red Cross

Funds will support emergency response efforts

The Canadian Red Cross is pleased to announce its annual fundraising campaign with Walmart Canada has raised more than $4.2 million, bringing the 19-year total of funds raised to over $66 million.

This year’s total includes $3.2 million contributed through a combination of Walmart customer donations and associate initiatives, and an additional $1 million contribution by Walmart Canada. This support will help the Red Cross respond to more frequent and complex emergencies, as well as assist communities in strengthening resiliency.

As the largest corporate partner of the Canadian Red Cross, Walmart Canada helps the Red Cross to be prepared to respond to the needs of Canadians.

“The tremendous support of Walmart Canada to the Canadian Red Cross makes a big difference in lives of people from coast to coast who experience a disaster or emergency,” said Janet Johnson, chief development officer for Canadian Red Cross. “Seeing the support for Canadian Red Cross by Walmart customers and associates across Canada is very inspiring for our team members and comforting for the people we serve. Thank you to everyone who supported this campaign and the vital work of Red Cross in your community.”

Since 2003, the collective efforts of Walmart Canada, their associates, and customers have helped raise vital funds for Red Cross disaster preparedness and response to address emerging needs and assist those who are impacted.

“We’re on a journey to become a regenerative company. Together with the Canadian Red Cross, we’re working to make a positive impact in communities where help is needed the most,” said Rob Nicol, vice president communications and corporate affairs for Walmart Canada. “We are very proud of the results of this year’s campaign. I’d like to extend a big thank you to our associates and customers who continue to give generously to make our annual campaigns so successful.”

Being prepared in the case of emergencies and disasters can make a big difference in protecting you, your family and your home. For tips and advice on what to do before, during, and after a disaster, please visit www.redcross.ca/ready.

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